1 00:00:00,330 --> 00:00:04,890 So I also want to talk about the fact that you don't want to sleep on free courses as well in the next 2 00:00:04,890 --> 00:00:07,620 two lectures, so first and foremost, this lecture run a cover. 3 00:00:07,920 --> 00:00:10,860 Why should throw playlists up even if they're short playlists? 4 00:00:10,890 --> 00:00:11,110 Right. 5 00:00:11,130 --> 00:00:14,340 So, like, you might go back if we go back to my my play this right here. 6 00:00:14,700 --> 00:00:17,700 Obviously, like the social media marketing playlist has twelve videos. 7 00:00:17,730 --> 00:00:18,740 I can turn that into a course. 8 00:00:18,750 --> 00:00:19,010 Right. 9 00:00:19,290 --> 00:00:21,720 E-mail blasting for mic for commissions has 16 videos. 10 00:00:21,750 --> 00:00:23,150 I can potentially turn that intro course. 11 00:00:23,190 --> 00:00:24,810 Same thing with this one right now. 12 00:00:24,810 --> 00:00:29,880 If we scroll down right here, you'll see like Web site traffic has four videos and you might think, 13 00:00:30,150 --> 00:00:32,310 well, I can't really turn that into a into a course. 14 00:00:32,340 --> 00:00:34,050 And you and this might be where you're at. 15 00:00:34,080 --> 00:00:37,230 If you have a relatively small channel right now and you don't have a lot of content. 16 00:00:37,260 --> 00:00:37,510 Right. 17 00:00:38,010 --> 00:00:42,720 But you actually can turn that into a course and upload it as a free course because it doesn't have 18 00:00:42,720 --> 00:00:43,710 that much value yet. 19 00:00:43,920 --> 00:00:47,910 And then as you add videos, too, in the future, you can then turn it into a paid course. 20 00:00:48,000 --> 00:00:49,740 Don't sleep on free courses. 21 00:00:50,050 --> 00:00:54,750 They're great opportunities to be lead magnets on you to me, because a lot of people see free courses 22 00:00:54,750 --> 00:00:55,950 and try to take advantage of them. 23 00:00:56,190 --> 00:01:00,000 You're going to get a lot of students in your course almost like if you were giving coupon codes away 24 00:01:00,030 --> 00:01:00,780 because it's free. 25 00:01:01,260 --> 00:01:02,040 And then what? 26 00:01:02,040 --> 00:01:05,520 You're going to have the student base are going to have the watch time so that when you turn it into 27 00:01:05,520 --> 00:01:10,440 a paid course in the future, then it obviously will earn more for you and we'll have more content. 28 00:01:10,440 --> 00:01:12,170 So it's like the value of paid yourself. 29 00:01:12,960 --> 00:01:14,370 Don't sleep on paid courses. 30 00:01:14,760 --> 00:01:17,340 If you look right here, Web site tips to increase reach and traffic. 31 00:01:17,730 --> 00:01:20,820 That is literally the same playlist right here. 32 00:01:21,270 --> 00:01:23,190 And I turned it into a free course on you to me. 33 00:01:23,220 --> 00:01:25,680 And it will go live, obviously, once I upload everything. 34 00:01:25,980 --> 00:01:28,500 So, look, they're all sitting right here. 35 00:01:28,500 --> 00:01:34,590 I added a pixel, so I added those those three, four videos literally right here, clip them down and 36 00:01:34,590 --> 00:01:35,130 added them. 37 00:01:36,390 --> 00:01:38,250 And then I added one other video. 38 00:01:38,340 --> 00:01:42,420 The course wrap up, which I haven't found yet, the bonus lecture, and then I'm going to film the 39 00:01:42,460 --> 00:01:42,840 course. 40 00:01:42,870 --> 00:01:44,460 Welcome an overview as my intro. 41 00:01:44,760 --> 00:01:47,130 So this is gonna be a free as you can see. 42 00:01:47,160 --> 00:01:48,270 It's already set to free. 43 00:01:48,510 --> 00:01:49,440 It's gonna be a free course. 44 00:01:49,470 --> 00:01:53,160 Just to bring in people as a lead magnet into my Udemy instructor profile. 45 00:01:53,370 --> 00:01:55,090 They might then go over to my YouTube channel. 46 00:01:55,110 --> 00:01:56,970 They might, you know, go over to my Facebook page. 47 00:01:57,240 --> 00:02:00,840 They might subscribe to my Web site or they might purchase another course from me. 48 00:02:01,050 --> 00:02:02,610 So don't sleep on free courses. 49 00:02:02,610 --> 00:02:05,240 You can set, you know, if you don't have a big playlist. 50 00:02:05,280 --> 00:02:07,320 You can upload it as a udemy free course. 51 00:02:07,680 --> 00:02:12,510 Use it as a lead magnet for a while to bring in other customers potentially, and then turn it into 52 00:02:12,510 --> 00:02:14,630 a paid course later once you get more content on it. 53 00:02:14,640 --> 00:02:16,560 So that's the first strategy. 54 00:02:16,800 --> 00:02:18,440 Now you can bring millions of students. 55 00:02:18,450 --> 00:02:21,570 I wrote these down to make sure I hit them home, so I'm going to read them off to you guys. 56 00:02:21,830 --> 00:02:24,180 And especially in the next lecture when you turn into a paid course. 57 00:02:24,210 --> 00:02:28,860 But people always say, why would I waste my time to create a free course on you to me? 58 00:02:29,070 --> 00:02:30,630 And it's like, why wouldn't you? 59 00:02:30,660 --> 00:02:35,310 Obviously, the majority of your courses like mine, I have like 50 courses on my own, my main instructor 60 00:02:35,310 --> 00:02:35,820 profile. 61 00:02:36,090 --> 00:02:37,350 And I think, like, ten of them are free. 62 00:02:37,370 --> 00:02:40,890 So the majority of those courses are paid courses, but ten of them are lead man. 63 00:02:40,920 --> 00:02:46,200 It's bringing in a lot of students who then potentially take my paid courses that wouldn't have otherwise 64 00:02:46,200 --> 00:02:48,090 been introduced to me as an instructor. 65 00:02:48,330 --> 00:02:50,790 If they had to pay for a normal course because they want to paid for it. 66 00:02:50,820 --> 00:02:51,050 Right. 67 00:02:51,330 --> 00:02:55,560 So it's a great way to introduce yourself to other potential customers that wouldn't have otherwise 68 00:02:55,560 --> 00:02:56,460 found out about you. 69 00:02:56,760 --> 00:02:57,510 You can put yours. 70 00:02:57,540 --> 00:03:02,670 You can bring millions of students to your brand, to other platforms, and build brand awareness. 71 00:03:02,730 --> 00:03:07,590 And also unity boasts, like we've said a million times, Udemy boasts 20 million plus students now, 72 00:03:07,590 --> 00:03:13,410 which I'd probably assume is closer to 30 million plus students now that that last number was from like 73 00:03:13,410 --> 00:03:14,370 a couple years ago. 74 00:03:14,550 --> 00:03:18,570 So it's probably closer to 30 million plus, if not more on their platform. 75 00:03:18,840 --> 00:03:24,840 And three courses get a ton of students into them, which is basically a free marketing technique to 76 00:03:24,840 --> 00:03:26,220 pull people into your other content. 77 00:03:26,270 --> 00:03:31,140 OK, so don't sleep on Udemy free courses even if you don't have a lot of content. 78 00:03:31,170 --> 00:03:36,030 If your players are small, you can still upload content to them as a free course. 79 00:03:36,060 --> 00:03:36,420 OK.